1. Convenience – grocery stores love to overcharge you for items that help you save time rather than anything else. If you can add a little more preparation time for your food at home, you can reduce your grocery bills significantly. 2. Brand names – many companies spend millions of dollars on advertising in order to come across as a premium product. Whether it is truth or not is irrelevant because the cost is definitely going to be higher on these products. Find an alternative solution (there are plenty of good imitations and some even taste better than branded products) and you can save a lot of money 3. Organics – although you may not want to sacrifice the quality and safety of your products, the difference between regular and organic food is vast. If you don’t want to spend a lot of money at the store, avoid the organic section if possible. Why You Pay More at the Grocery Store (and How to Stop) [Wisebread]